Here’s how I compare:
1. What types of books are purchased? I’m in the majority on this one–most of my books are paperbacks. In second place is hardcovers–I’ll buy a hardback if it’s by an author I adore, or if it’s a book with gorgeous photos or illustrations–or if I just simply can’t wait for my name to get to the top of the library wait list. Bringing up the rear for me is ebooks–I buy MAYBE 5-6 in a year, and usually only if they’re on special. I listen to audiobooks from the library very rarely–it’s probably been a couple of years since I listened to a book–and I’ve never purchased one. (What on earth do you think the “other” category is?)
2. Where are books bought? Once again, I’m with the majority here–probably 75% of the books I buy (new and used) are purchased online, and the remaining 25% are bought from brick and mortar stores. I belonged to Book of the Month Club and Literay Guild for years, but I let my memberships lapse long ago.
3. What are Americans reading? Here’s where I start to diverge a bit. I read MUCH more nonfiction than fiction, and I purchase more nonfiction, too.
4. Who is purchasing books? Female here–in the majority again.
5. EBook consumers are younger, more affluent, and more educated. I’m a little all over the board on this one. I definitely don’t consider myself an EBook consumer–I simply don’t buy enough of them. I’m over the average age of both print and eBook buyers according to this study. I don’t know if I’d call myself affluent, but I’m certainly earning enough to pay my bills and support my book buying habits. I have a Masters degree.
6. How do consumers learn about books? I’m a little off from the results on this last question. These days I usually hear about books I want to read from online sources –whether it’s online newsletters, blogs, or bookstore websites. Next would come suggestions from friends and family, then TV and/or radio interviews (not mentioned on this infographic), and then would come reading about new titles in actual print magazines or journals (again, not mentioned). Last would come in-store displays–which isn’t surprising since I’m not in actual bookstores that often. I rarely look at bestseller lists.
You can click on the graphic to read a brief written summary of the results on the Random House site.
What about you? Where do you fit in? Does anything about this infographic surprise you? Please share!